Hostess Rebranding

A complete rebrand of Hostess, reimagining the iconic snack brand with a fresh, modern identity. The redesigned logo replaces the 'o' with a heart—capturing the warmth and joy the brand brings. New packaging for Twinkies and Cupcakes balances heritage nostalgia with a clean, contemporary feel.

Logo Redesign

Twinkies — Front, Side, Back

Twinkies Packaging Mockup

Cupcakes — Front, Side, Back

Cupcakes Packaging Mockup

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